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Brands don’t always clearly disclose their exclusive sponsorship of their publications’ editorial content.
Into, for instance, says nothing about Grindr in its URL, on its home page or even in its “About” section.
“I try to avoid all that temptation.”Todd Wiseman, another New Yorker featured in the Bumble campaign and the founder of the video production studio Hayden 5, said that he did use Bumble to find romantic prospects before he was chosen to embody the brand.
If he could choose, though, he said: “I would prefer to meet someone out in real life.”Still, the campaign is supposed to show that the app can be used to create all kinds of connections, romantic and otherwise, which explains why the “Find Them on Bumble” list includes so many people who are already partnered up.
When Swipe Life began this fall, its articles sang of the exciting spontaneity of singledom. They bonded over their childhoods and “leftist ideologies.” Soon, she had moved from Ohio to live with him in California, but quickly found his apartment too messy, his “affinity for drinking” too gross and his “large hair-shedding dog” too destructive. In the end, she wrote, he turned out to be “a total brocialist.”Still, she praised Tinder for spurring her cross-country move, even though the relationship was a bust.
“Little did I know, when I used the app last summer, I wasn’t swiping for love or anything crazy like that — I was swiping for change,” she wrote.“GET ON TINDER,” reads the large, hyperlinked button at the end of the piece.
That is to say, you could not “find them on Bumble” until shortly before Bumble said you could.“A bunch of my friends work for Bumble,” said Noah Neiman, a 34-year-old co-founder of the boxing gym Rumble, whose face graces many a bus ad.
(His mom has sent him a steady stream of photos of the billboards and posters featuring him in New York, even though she lives in Pittsburgh.)Mr.
“No, no, no, no.” “It’s the devil’s playground,” he said.that when one date ends badly, it’s a barely disguised blessing: You get to stay on the apps and keep on dating!