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Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.Just less than half of Truly Madly’s business is from smaller towns too.Truly Madly, for instance, claims that 40% of its users come from outside the top 10 cities.This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.
Five years down the line, there is some evidence these companies might be earning money.It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder, and well established companies in Ok Cupid or even making their mark by helping singles find partners — casual, serious, one-night relationships or sometimes, just friendship for life.India, though never a priority market, was just about getting started.A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.
Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.