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09-Oct-2019 15:50

Unlike Jiayuan’s founder, who spent 20 days designing the platform’s first homepage, Wang had graduated from Tsinghua University’s computer studies department..

Previously, potential partners would be introduced by family members or friends, sourcing them from their social circles.

Baihe also started to help individuals with little time meet a prospective life partner.

The company claims to achieve this by introducing psychology into the field of matchmaking. Founder Wang Lifan noticed the difficulty her single friends had finding partners and decided to start an online matchmaking service.

In 2013, the total revenue for the sector was RMB 1.93 billion.

This more than doubled to RMB 4 billion at the end of 2017 and is expected to reach over RMB 5 billion by 2020.“[The] newly-born population during 1982-1997 shows that demand for marriage will remain high in the next 5-10 years.

The app has enabled between three and four billion matches, in which two users express interest in each other, in the three years since it launched.

This compares to the Additionally, the rate of separation has soared while the marriage rate has dwindled.

The generation born between 19 is driving this growth.

Sampson Blair, family sociologist at The State University of New York and former visiting professor at East China Normal University, told Tech Node.

made use of online dating services in 2016, a number that is expected to increase by 24 million, or 45%, by 2022.

The large population with demand for dating and marriage is the potential for market growth,” market research firm i Research detailed in its earlier this year, reported similar results.

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According to the company, over 100 million people have signed up, and their monthly active users exceed 10 million.

Once a potential match has been found, the marriage negotiations begin.